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Sarah Hofstetter is Chairwoman of 360i, a top advertising agency in the U.S. that has helped its clients capitalize on industry changes. During her 13-year tenure, including five years as CEO, Sarah has led the creation of best in class practices across creative, media and digital. Under Sarah’s stewardship, 360i has been named Adweek’s Breakthrough Media Agency of the Year and featured in Ad Age’s coveted A-List issue for eight consecutive years.
Driving Sarah’s success is her solutions-oriented mindset and ability to steer client business through disruption. Since joining 360i in 2005, Sarah has created and consistently evolved 360i’s capabilities, equipping brands such as Oreo, HBO, Absolut, FOX, Nestlé and others with the tools and knowledge to tackle their most pressing business challenges and leverage their paid, earned and owned media strategies through integration. Within the agency, Sarah cultivates a culture of curiosity and empowers employees to develop innovative marketing solutions on behalf of clients. Under Sarah’s watch, 360i has grown from a small startup with 30 employees to a household name within the industry, with offices across the country and a staff of 1,000 strong. Throughout the agency’s growth, Sarah has kept client business at the forefront, producing years of award-winning work and receiving prominent recognition at Cannes and the Effies. Sarah has also shepherded many of the agency’s social good initiatives, including concepting and launching ‘the den’, a free workshop providing digital education to nonprofit marketers.
Sarah currently sits on the 4A’s Board of Directors, and was named to both the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. Sarah has been recognized by Advertising Age’s "40 Under 40," the Adweek 50, Adweek Power 100 and has been inducted into the Word of Mouth Marketing Hall of Fame. She frequently lends her expertise for commentary in The Wall Street Journal, Advertising Age and The New York Times. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit, among others.
Before being named Chair in 2018 and CEO in 2013, Sarah served as 360i’s President and Senior Vice President of Brand Strategy & Emerging Media, where in 2006, she founded the agency’s social media practice, well before Twitter and Instagram even existed. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent 10 years at Net2Phone in a series of senior leadership positions, one of the world's first providers of VoIP technology.